About Dealicious Buying Group
Dealicious Buying Group was founded in September 2010 by Daryl and McCall Austin with a simple realization: traditional marketing wasn’t enough anymore.
Originally conceived in the summer of 2010 as a direct-mail publication, it quickly became clear that businesses didn’t just want to land in a mailbox — they wanted to build real relationships. Owners were looking for meaningful, ongoing engagement with customers and prospective customers alike. Social media wasn’t just an add-on. It was the future.
So DBG was built to take the entire social media burden off the plate of business owners — replacing guesswork and inconsistency with strategy, professionalism, and measurable growth.
16
Years in
Business
10K+
10-100k
Daily Reach
1K+
Companies
Served
1M+
Impressions
Delivered
About
Daryl Austin
While Daryl remains one of DBG’s Group Leaders and continues to work directly with select clients as he also leads strategy and growth initiatives at DBG, he creates content in another capacity as well: working independently as a journalist. He does so for major national media outlets including The TODAY Show, National Geographic, Business Insider, Bloomberg, USA Today, The Wall Street Journal, Forbes, and many more.
To date, he has reported more than 1,000 published stories spanning wellness, science, business, travel, and even pop culture — experience that adds yet another level of editorial expertise and storytelling precision to DBG’s content strategy for every client we serve.
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